Lender Achievement Badges

Every Smarter Loans Badge is a mark of trust and credibility, earned by lenders who demonstrate excellence in serving Canadian borrowers. These badges highlight verified achievements such as outstanding customer experience, transparent lending practices, innovation, and long-term reliability. Together, they help borrowers identify the most reputable and high-performing financial providers in Canada. Review the full list below to learn what each badge represents and how lenders can earn them.

 

Badge	Definition	Criteria
	Recognizes lenders that meet Smarter Loans' standards for transparency, reliability, and trust.	Vetted lenders that are listed on Smarter Loans
	Highlights lenders that have been consistent Smarter Loans partners for over 3 years.	Listed on Smarter Loans for 3+ years
	Signifies a long-standing relationship and proven track record on Smarter Loans.	Listed on Smarter Loans for 5+ years
	Celebrates ongoing excellence and reliability from lenders who have been trusted partners for over 7 years.	Listed on Smarter Loans for 7+ years
	Reserved for elite lenders with over a decade of presence and performance on Smarter Loans.	Listed on Smarter Loans for 10+ years
	Recognizes lenders with consistently excellent feedback from borrowers.	Rating above 4.5 with at least 25 reviews
	Awarded to lenders with strong performance metrics in converting Smarter Loans applications to funded deals.	High application-to-funding conversion ratio
	Lenders that have participated in a verified video interview to showcase credibility and offerings.	Completed video interview with a Smarter Loans journalist or have a video review on profile.
	Recognizes lenders who stand out through creative marketing campaigns and invest into consumer education about financial products in Canada.	Chosen by editorial team based on marketing campaigns or partnership visibility
	Recognizes lenders whose profiles consistently resonate with Smarter Loans visitors.	High click-through and engagement rates from Smarter Loans visitors
	Awarded to lenders with API connectivity and strong tech integrations for a smooth and fast borrower journey.	API integration or deep tech stack with Smarter Loans